Making decisions about marketing investments can be frustrating, because there are so many options available. Which marketing tools are most important? What tactics will give you the most bang for the buck?
The answer to these questions depends a lot on your situation, your target audience and how they buy; not to mention your relative strengths as a marketer. But getting to the basics, there are a handful of key tools and marketing activities that every small to medium company should have. Let’s review them in turn.