Here are a few marketing terms you’ll want to know that will have you sounding like a pro:

  • 4 Ps – Stands for product, price, place (i.e. distribution) and promotion.
  • Creative Strategy Brief – An outline used to guide graphic artists and copywriters in reaching creative solutions that meet campaign goals in terms of messaging, style and tone.
  • Integrated marketing – All disciplines of a marketing communications program, such as advertising, sales promotion, public relations and direct marketing working together rather than singularly.
  • Leave-behind – Usually an informational packet or brochure left with a prospective customer to remind them of the product or service being sold.
  • Advertorial – An advertisement in a print newspaper or magazine that has the appearance of a news article.
  • Viral marketing – A technique or strategy that helps and encourages people to pass along a marketing message either by word of mouth or via social media and the Internet.