Learn how to maximize your marketing with educational webinars from Allegra. Watch, learn, then contact us to convert your knowledge to action that gets results!
Creating a Memorable Customer Experience
Join innovation architect, Carla Johnson as she talks about how you can create a memorable experience to keep customers coming back. Packed with real world examples of companies that “broke the mold”, topics include breaking expectations, the opportunity gap, and the 4 part CX formula.
Marketing on Purpose
Defining who you are as a company or organization through your brand purpose can help differentiate you from your competition. In 10 minutes, you’ll learn what a brand purpose is, why you need one, the benefits and energy it can bring to an organization, and how to create your own powerful brand purpose statement.
Becoming Indispensable as a B2B Partner
When working with B2B clients, establishing a good partnership can help you build successful and lasting business relationships. In this video, Carla explains how to earn your clients’ trust, exceed their expectations and anticipate their needs.
The Triple Threat
In this video, Carla shares a few examples of ways your business can reevaluate your short-, mid- and long-term goals. By following this exercise, you will be able to identify valuable opportunities that you can begin implementing from immediately. Taking an overall look at the larger picture will help you pave the way to accomplish your business goals.
Consistency Rules
Consistency is the key ingredient that helps businesses build trust and become memorable. In this 10-minute video, Carla explains how to build consistent business practices and shares common mistakes to avoid. She discusses important ways to stay present in your customers’ lives and how to deliver a consistent and meaningful message that represents your brand.