How do businesses get the attention of those most likely to need their services? With targeted mailing lists from Allegra Hamilton, a Canada Post Smartmail Marketing™ partner. This is the most important task when planning your direct mail marketing campaign. You must ensure that your message is going to the right person or business to get results.
There are some best practices to follow to increase the likelihood of a response:
- Make sure your mailing list is current. People move, change jobs, or change industries, and you don’t want your campaign dollars spent on an audience that is no longer there or just not interested.
- Target the right audience in your mailing list. Make sure your direct mail campaign speaks to the person opening it. They should be able to relate to your message.
- Make the right offer. Give your customer a reason to reach out. Offer a service or a discount that they need or will find useful.
The success of your direct mail campaign relies on how many people open your mail. Allegra Hamilton specializes in targeted, current mailing lists that get results , making the best use of your marketing budget. From that list, we can help with crafting a message and designing a stand-out piece that will resonate with your audience and prompt action. From mailing lists to design, print and distribution, we’ve got the tools to make your next direct mail campaign shine.