It’s time to take note: having multiple touch points is the best way to make contact and remain connected to your customers. When you are looking for cost-effective ways to heighten your visibility, promote your products and services, and build brand equity, consider custom imprinted calendars.
With custom calendars, your contact information is within the fingertips of your customers all year long. With endless themes and colorful styles, you are certain to find one that enhances your brand identity, “speaks” to your audience and leaves a memorable and lasting impression.
Affordable custom calendars come in a wide variety of styles, just right for every business or industry. Consider one of the following handy formats:
• Wall – The perfect choice for home or office.
• Desk – Always be in sight with endless varieties.
• Magnetic – Your name turns up just about anywhere – and sticks.
• Planners – Be the one to keep them on track everyday.
• Desk pads – Add form to function.
• Wallet – Choose a portable and handy reminder.
IDENTIFY PROSPECTS
When your marketing budget is being stretched further than ever, it’s time to get more strategic with your dollars. For successful lead generation, target marketing delivers results. By using a focused distribution of a promotional product like a calendar, you can pinpoint a select group, and use your marketing resources in a concentrated way rather than scattered over a broad campaign.
The most important piece to any direct marketing program is the list. A “targeted” list goes a step further and needs to be more specific and focused to deliver the best return on your marketing investment.
Let’s stick with calendars as we begin to build your campaign basics. Your target marketing package can be as simple as a personalized cover letter and a custom calendar. Your industry and your target audience (health care, financial or even nonprofit, for example) will determine the images you choose for your calendar to make it a great “fit.”
If your prospecting strategy is designed for a broader reach, just tweak the concept to be a direct mail campaign to a more extensive list and include a special offer.
Let’s say you own an art supplies store. Your offer might be: “Get a FREE 2009 Modern Art Movement calendar, featuring great works of the 20th century – just for returning this brief survey.” Then wait for your surveys (and leads) to come in.
NOTE: For either strategy to work, be sure to have a solid plan in place to follow up on any and all leads.
Having your contact information handy at every turn is a surefire and easy way to bring in new business – and keep them coming back for more.
For many great ideas on how to promote your business or cause with custom calendars, see your Allegra Print & Imaging Hamilton professionals today.
