As a marketing professional, Allegra understands the importance of establishing brand recognition for your company. People gravitate to those they identify with and can trust with their money. No matter your industry or market segment, the best way to connect with your top audience is to maintain a strong and consistent appearance, and of course, [...]
Direct mail is a great way to connect with current and potential customers. But when you invest so much of your budget into a campaign, you want to ensure it’s being run right. So, how do you avoid common direct mail mistakes? Here are some common mistakes and how to avoid them for direct mail [...]
With so many marketing tools on the market, it can be difficult to decide which ones to use – and you don’t want to waste your time on anything that doesn’t make your life easier. Luckily, there are many that you can use for a variety of functions. We have pulled together a list of [...]
A well-designed custom calendar serves a practical purpose and keeps your brand in front of customers all year round. Custom calendar printing offers several key benefits for your business: Brand Presence: A calendar ensures that your brand is visible to customers every day of the year. Unlike digital ads that come and go, a physical [...]
Keeping your employees trained on the latest industry trends and company regulations is extremely important. The goal of most training programs is to boost employees’ skills and performances. But creating an effective training program requires several steps. Your training program should include the following components. Determine where there are gaps Which employees need training? What type [...]
Investments to save money long term Tradeshow and event displays can be expensive. So, it’s important to invest in systems that will last for a long time – and that you can use for different occasions. These are some of the best options for your needs. Modular Systems Modular systems can be made to change [...]
Did you know? 57% of donors decide not to donate after their first contribution (AFP). Now is a great time to connect with donors to reactivate their giving. But it’s important to do enough – but not too much. Trying “too hard” could be a major turnoff for your donors. Here are some ideas for [...]
The information for your brochure had a lot of effort put into it. From the introduction of your business, to the showcasing of your products or services, to the information aimed at prospective customers, your brochure is uniquely yours. After Allegra helps you with all of the copy and information, we can help with brochure [...]
A good customer list is the best way to ensure that your target audience stays engaged with your business and brand. But how do you maintain a good customer list response rate? Here are some ideas to keep your product or service at the top of their minds – and encourage them to buy from [...]
Tangible print media still has its place in today’s environment, even as things have gone digital. You can’t deny the eye-catching pull of a big, real-life banner that reads “Grand Opening” or “Happy Birthday” in large dazzling letters. It stirs excitement and causes a rippling impact for all who see it. Fortunately, you can rely [...]
