Reducing print waste isn’t just good for the planet – it’s good for your budget, too. When designing printed marketing materials, choosing the right sizes for each item can help minimize waste and maximize efficiency. Whether you’re creating brochures, signage, flyers or a direct mail campaign, your design choices play a big part in both [...]
When was the last time you looked at your past print marketing campaign materials? If you’re like most business owners, chances are they’re sitting in a dusty drawer – or, worse, they’ve been tossed in the trash. While clearing things out might seem like a great idea to free up space, you could lose valuable [...]
Staying in touch with your customers and clients is one of the most important things you can do when it comes to retaining their business. While you should want to generate new leads for yourself, you also don’t want to forget about your existing customer base! Sharing the love with the right piece of direct [...]
The New Year is upon us, making it a great time to start thinking about your signage strategy for the upcoming sales cycle. To do this, choose signs that can be used over and over again – minimizing spend and ensuring that you always have signs on hand for all your different needs. You need [...]
The Allegra team would like to congratulate Carson Taylor for achieving Gold Volume Award status for the 2024 Honors Sales Club. We are proud of his hard work and happy to join in the recognition of all that he does. Carson has been part of the Allegra team for 17 years and has won the Gold [...]
As a marketing professional, Allegra understands the importance of establishing brand recognition for your company. People gravitate to those they identify with and can trust with their money. No matter your industry or market segment, the best way to connect with your top audience is to maintain a strong and consistent appearance, and of course, [...]
Direct mail is a great way to connect with current and potential customers. But when you invest so much of your budget into a campaign, you want to ensure it’s being run right. So, how do you avoid common direct mail mistakes? Here are some common mistakes and how to avoid them for direct mail [...]
With so many marketing tools on the market, it can be difficult to decide which ones to use – and you don’t want to waste your time on anything that doesn’t make your life easier. Luckily, there are many that you can use for a variety of functions. We have pulled together a list of [...]
A well-designed custom calendar serves a practical purpose and keeps your brand in front of customers all year round. Custom calendar printing offers several key benefits for your business: Brand Presence: A calendar ensures that your brand is visible to customers every day of the year. Unlike digital ads that come and go, a physical [...]
Keeping your employees trained on the latest industry trends and company regulations is extremely important. The goal of most training programs is to boost employees’ skills and performances. But creating an effective training program requires several steps. Your training program should include the following components. Determine where there are gaps Which employees need training? What type [...]
