Direct mail is one of the most powerful marketing strategies because it is one of the most measurable. Having been tested for decades, solid standards have emerged. Knowing these key principles can elevate a mailing from good to great: 1. Put your address, phone and website on every component of your direct mail package in [...]
Top 30 Website Design “Do’s” & “Don’ts” Tip Sheet As the Internet matures, user habits, likes and dislikes are becoming known and documented. Here is a list of “Do’s” and “Don’ts” for Web design.
Allegra SEO Checklist Whether you already have a website or you’re looking to build a new one, use this checklist to ensure your site generates maximum results.
Web Marketing: 5 Ways to Maximize Your Online Strategies What is the best way to create a new website or upgrade an existing one? How do you select a domain name or increase your chances that a search engine will direct viewers to your site? Once you’ve attracted visitors, how can you entice them to [...]
Allegra’s FootPRINT Fund has proven to be a resounding success yet again, awarding as many as 26 nonprofit organizations a share of $20,000 worth of in-kind marketing and print services. FootPRINT fund helps eligible nonprofit organization enhance their image, expand their services and extend their printing budgets utilizing Allegra's marketing and print services. If you [...]
HAMILTON, Ontario, March, 21, 2012 – Carson Taylor, sales associate at Allegra Marketing-Print-Mail in Hamilton, recently received the International Silver Sales Milestone Award from the Allegra Network franchise system. The sales excellence awards are presented annually to the top sales professionals in North America and are based on sales volume and providing an outstanding level [...]
2012 marks Allegra's 15th year in business. As we celebrate this milestone, we stop and reflect on what got us here. The following news clipping was printed in The Hamilton Spectator in 1997, the year Allegra opened. The article talks about how the digital evolution was a constant challenge back then. This statement still holds [...]
Downtown Hamilton BIA is pleased to congratulate various winners of the 14th Tourism Hamilton Award. More than 500 people attended the event, and there were 115 nominees in 22 categories. We are pleased to say that Downtown Hamilton BIA was also nominated for three awards, include 2011 Gore Park Summer Promenade for Medium Event or [...]
A valuable tool in direct mail and email campaigns, PURLs or personalized URLs are landing pages for each recipient. For example, a direct mail piece to Bob Smith might urge him to visit FreeOilChange.BobSmith.com. The landing page can be personalized with the recipient’s name and address or anything else that you have in your database. [...]
Organization: A national women’s organization with more than 3 million youth and adult members worldwide. Situation Overview: Seeing a decline in donations, the organization sought expertise in creating a campaign that would prompt donations from alumni and begin to develop a database of donors for future campaigns. Marketing Recommendation: The recommendation was a multi-channel, cross-media [...]