February 2012

15 Surefire Direct Mail Offers

2012-02-21T10:40:50-05:00February 21st, 2012|Articles, Marketing|

One of the top direct mail mistakes is not making a specific offer (or request) and expecting the recipient to figure out what you want them to do. The job of your offer is to motivate the respondent to take action. Without a compelling reason to respond, your target is most likely going to do [...]

New Best Practices In Email Marketing

2012-02-14T16:35:30-05:00February 14th, 2012|Articles, Internet|

Email strategies, as with any form of direct marketing, evolve over time. Here are some of the newest “best practices” to consider when creating email campaigns. Three ways to ensure a more successful email campaign. Ask yourself: Does your reader recognize you? Eighty percent of people will decide to read your email by what you [...]

January 2012

Allegra to award marketing and print services to local non profit organizations

2012-01-13T10:32:58-05:00January 13th, 2012|Company News|

For a fifth consecutive year, the Allegra FootPRINT Fund will award up to $20,000 of in-kind services to nonprofit organizations and associations seeking assistance to complete marketing plans, graphic design work or basic printing of material for new initiatives otherwise without a budget. New for 2012 is an opportunity to be the recipient of Allegra's [...]

Recognize and Retain Your STAR EMPLOYEES

2012-01-12T15:21:28-05:00January 12th, 2012|Articles, Cost saving tips|

Keeping your good customers satisfied surely has been the primary focus this year – and rightfully so. Have you done the same with your top employees? Everyone is impacted by economic cutbacks, including those whom you’ll count on for the turnaround. Your ‘A’ Team Most organizations were forced to take a hard look at their employee compensation [...]

Turn Your Website Browsers Into Paying Customers

2012-01-06T16:53:53-05:00January 6th, 2012|Articles, Internet, Marketing|

By Michael Fleischner | Marketing Expert, Internet Marketing Secrets* Many marketing experts struggle with the concept of on-site conversion. After executing on a well developed marketing plan, and generating traffic to a landing page or website, the next step is to turn your prospects into customers. Improving your online conversion rate can be accomplished in [...]

December 2011

7 Ways to Improve The Stickiness Of Your Website

2011-12-27T09:26:39-05:00December 27th, 2011|Articles, Internet, Marketing, Web Design|

By Michael Fleischner | Marketing Expert, Internet Marketing Secrets* Today, consumers are overwhelmed with choices, and distractions. The cost of attracting users to your website continues to increase and keeping them engaged is more important than ever. Engagement doesn’t end with an individual browser reading content or clicking on an ad. Rather, engagement is an [...]

Tradeshows: Four Generations In the Marketplace

2011-12-19T09:19:21-05:00December 19th, 2011|Articles, Marketing|

Written by Susan A. Friedmann, CSP Every company on the tradeshow floor has a few things in common. They all want to capture attendee interest, and lure them into the booth with the new, the exciting, the irresistible. They're all facing similar challenges: short attention spans, myriad shows, and increased competition from every corner of the [...]

Motivating Employees: It’s Not Always About Money

2011-12-02T13:22:36-05:00December 2nd, 2011|Articles|

Are your employees excited about the work they do or just putting in time? According to a recent McKinsey Quarterly survey, nonfinancial motivators can effectively reward top performers with satisfactory salaries. Respondents rated the following nonfinancial incentives as “extremely” or “very effective”: • 67 percent cited praise and commendation from their immediate manager. • 63 [...]

Marketing Case: Insurance Company Drives Leads With Multi-Channel Campaign

2011-12-02T13:21:32-05:00December 2nd, 2011|Articles, Marketing|

Company: Insurance company serving regional and national client base for 23 years. Situation Overview: Company seeking to generate more sales leads from prospecting efforts. Currently spending marketing budget on print advertisements, mass mailings based on geography and online pay-per-click advertising. Limited tracking has been done to measure effectiveness of these campaigns. Marketing Recommendation: To generate [...]

Network for Hot Leads, Referrals

2011-12-02T13:18:36-05:00December 2nd, 2011|Articles, Marketing|

When you are looking to grow your business through high-quality prospects and ongoing referrals, it’s time to look at networking. Opportunities to get connected include industry-specific groups and small business associations, expos and trade shows, workshops and seminars, awards ceremonies, and fundraisers. Here are eight ways to make the most of the occasion: 1. Do [...]

Go to Top