Running a direct mail campaign is a great way to bolster your marketing efforts. But these strategies won’t be nearly as useful to you and your business if you aren’t measuring your direct mail success – especially your return on investment, or ROI. Without measuring ROI or other metrics, such as response rate or conversion [...]
Create the ideal sign for the needs of your business with professional sign printing. Allegra makes it easy by offering an in-house sign department with every possible style of custom sign you can think of, along with affordable pricing and a straightforward design process. When it comes to the signs that are used to promote [...]
With the increase in digital advertising through SEO, PPC, email marketing and social media marketing, flyers may feel like a marketing tool of the past, but they are still as relevant as ever! Flyers continue to be a cost-efficient, tangible and effective means of advertising a wide range of things for your business, from sales [...]
Promotional products offer a variety of benefits for your company like creating new business opportunities, showing appreciation to current customers and spreading brand awareness. In today’s digital world, it’s easy to overlook the importance of physical marketing materials. However, promotional products help your business stand out and offer your potential clients and customers a tangible [...]
Here at Allegra, we’re ready to help you hit the ground running with a crop of marketing tips you can use right away! We’ve put together 24 marketing ideas for 2024 you can include in your marketing mix to help you meet all of your goals for the upcoming year: Determine the right media mix. You [...]
Every kind of small business is unique, from the industry they are in to their specific goals and values. Accordingly, their needs are just as varied – especially when it comes to marketing. Some will need multiple signage options while others need branded business forms for their daily operations; you may need a whole marketing [...]
Connect With Your Audience With Direct Mail Marketing Although leveraging email and social media is a must, you don’t want to neglect the impact of direct mail marketing and printed materials. Alternative, “old-school” channels like direct mail are seeing a resurgence by startups and new businesses trying to get the attention of potential customers. Direct advertising mail campaigns [...]
Creating a positive customer experience may seem like a daunting task, especially when you think about everything that a “customer experience” itself consists of. The way a customer experiences your brand varies from person to person, and may involve touchpoints such as digital experiences and print marketing long before they even step foot inside your [...]
Trade shows are a great place to find new customers and build relationships to help your business grow. In fact, over 90% of attendees attend trade shows to learn about new products. These events are often industry-specific and not open to the general public. Most of the people who attend trade shows are company representatives [...]
The tangible nature of printed pieces is one of the greatest benefits and reasons they stand out from digital marketing. In fact, studies show that consumers are more engaged than ever with print marketing, with an influx of brands using direct mail and other forms of printing to cut through the digital clutter. Have you [...]
