One of the most popular categories within the Promotional Product Industry right now is Tech. With products ranging from cellphone accessories to smart gadgets, the Tech category has practical items for almost anyone with a digital device. As the Holiday season approaches and you begin to plan your client or employee gifts, consider some of [...]
Customer appreciation is one of the most important factors in retaining loyal clients. So, why not show your clients that you appreciate them right from the start? Client welcome packages are a simple way to show your new client that you value their business, while also providing additional insight into your business's overall mission. To [...]
If you didn't already know, direct mail continues to pull higher response rates than email. With that in mind, why not take your traditional direct mail pieces to the next level? Dimensional mail is a form of direct mail that puts an emphasis on engagement through creative, playful designs. Unlike traditional mail (e.g. a postcard [...]
Branded promotional products are a great way to engage your audience during a marketing campaign, and can even generate multiple impressions long after your campaign is over. With summer around the corner, it's the perfect time to think about how you can incorporate seasonal promotional items into your summer marketing campaign. When choosing your promotional [...]
Business cards have been used for decades as a key component in the networking and sales efforts of businesses; and despite the digital nature of today, they remain an effective tool. This said, the simple fact that business cards are so common can sometimes diminish their attraction. Therefore, to avoid being just another card in [...]
Events and trade shows are a great way to showcase your brand and what it has to offer, but it can be difficult to stand out when competing with hundreds of other businesses in a sea of people. Here a few simple ways you can incorporate print communications to attract the attention of attendees and [...]
Vehicle advertising has been around for over a century. One of the first to use vehicles for advertising was Milton Hershey, who painted his now famous Hershey logo to the side of a vehicle for advertising. Today, the process looks a little different (no permanent paint involved), but the original benefits of vehicle advertising are [...]
Studies show that companies can build more trust with current and potential customers by opening more lines of communication. Armed with this information, many companies have been doing just that. Their methods of communication now include mailing services, text, phone calls, chat boxes, social media and email. Many have also been using indirect forms of [...]
2019 is here, and with it comes the new Pantone Color of the Year: Living Coral. What can this color do for your brand, your products, and your customers? 2019 Pantone Color Of The Year: Living Coral If you’re looking for a color with hints of pink, but with added power, then Pantone’s 2019 Color [...]
With a new year ahead of us, there is no better time to start building an email list, or improve the one you already have. To help you get started, try implementing one of these five simple strategies: Exclusivity When building your promotional email list, inform potential subscribers of how they will benefit from submitting [...]
