Cycle Hamilton is a member-supported incorporated nonprofit that aims to increase the number of safe, confident, and knowledgeable cyclists in Hamilton by promoting better infrastructure and developing partnerships with organizations, community groups, and citizens. They serve as a unified voice for cyclists and cycling organizations in the city to advocate for a safe, healthy, and [...]
In business-to-business direct marketing, I’m often asked about what kind of response rates to expect, about the most productive media channels, the best lists, the best time to conduct a campaign and the most effective qualification questions. I always answer the same way, much to the frustration of my listener: “It depends.” But when the [...]
From branded gifts to personal notes, regular customer appreciation activities are an essential part of doing business. Without a doubt, reviews – good and bad – spread fast. Positive word-of-mouth (42%) is even more important than a sale or promotion (34%) when considering what’s most likely to motivate someone to try a new company, according [...]
For small and mid-sized businesses (SMBs) as well as many organizations and nonprofits, the fourth quarter is prime time to develop your marketing strategy plan for the upcoming year. And it’s the same period when countless other priorities come calling. Few, if any, business owners and managers are immune to the “many hats” syndrome. When [...]
Retailers who discount the influence of colour on sales could be singing the blues. When prospects first walk into your store, they make a subconscious judgement about your retail environment and its products within 90 seconds. How much of that first impression is based on colour alone? As much as 90%, according to researchers. Seems [...]
Why It Pays to See Your Brand Through the Eyes of Your Customer Building a brand is hard; it takes many, many positive actions to establish a unique position in the marketplace,” says Dave Taylor, founder of Pennsylvania based Taylor Brand Group. Competitive analyses, strategic planning and smart investments aside, sometimes seemingly small mistakes undermine [...]
Americans now spend more than 100 hours a year commuting to work, with a nationwide drive time average of 24.3 minutes, according to the U.S. Census Bureau. For some 2.6 million Canadians, it takes 45 minutes or more on average to get to work, says Statistics Canada. Any way you slice it – for professional [...]
DOWNLOAD YOUR FREE SELF-ASSESSMENT GUIDE! Whether your business is B2B, B2C or you represent a nonprofit, this guide can help you to tie together your branding across multiple channels to improve awareness, reach new customers or donors . . . and grow! We’ll help you evaluate your brand through a series of questions, like: • [...]
