The Oakville & Milton Humane Society (OMHS) provides a safe haven for animals in need, helping to rescue, reunite and re-home them. Established in 1936, OMHS is a Canadian Registered Charity funded by donations. Each year OMHS cares for more than 5,000 lost, abandoned, neglected, or homeless animals (both domestic and wildlife) from the towns [...]
Prom Project Hamilton (PPH) is a one day, two site location event that was created by the HWDSB Foundation to assist students in need with formal wear for their proms, graduations, formals and other special events so they can attend their events feeling stylish, confident and proud. Prom Project Hamilton does not require any proof [...]
The Eva Rothwell Resource Centre is located in the North End of Hamilton, Ontario, at the heart of the impoverished Keith Neighbourhood. Their mission is to provide free and innovative programs and services that actively engage the youth, families, and members of our community in reaching their full potential. They strive to develop individual self-worth [...]
Cycle Hamilton is a member-supported incorporated nonprofit that aims to increase the number of safe, confident, and knowledgeable cyclists in Hamilton by promoting better infrastructure and developing partnerships with organizations, community groups, and citizens. They serve as a unified voice for cyclists and cycling organizations in the city to advocate for a safe, healthy, and [...]
In business-to-business direct marketing, I’m often asked about what kind of response rates to expect, about the most productive media channels, the best lists, the best time to conduct a campaign and the most effective qualification questions. I always answer the same way, much to the frustration of my listener: “It depends.” But when the [...]
From branded gifts to personal notes, regular customer appreciation activities are an essential part of doing business. Without a doubt, reviews – good and bad – spread fast. Positive word-of-mouth (42%) is even more important than a sale or promotion (34%) when considering what’s most likely to motivate someone to try a new company, according [...]
For small and mid-sized businesses (SMBs) as well as many organizations and nonprofits, the fourth quarter is prime time to develop your marketing strategy plan for the upcoming year. And it’s the same period when countless other priorities come calling. Few, if any, business owners and managers are immune to the “many hats” syndrome. When [...]
Retailers who discount the influence of colour on sales could be singing the blues. When prospects first walk into your store, they make a subconscious judgement about your retail environment and its products within 90 seconds. How much of that first impression is based on colour alone? As much as 90%, according to researchers. Seems [...]
Why It Pays to See Your Brand Through the Eyes of Your Customer Building a brand is hard; it takes many, many positive actions to establish a unique position in the marketplace,” says Dave Taylor, founder of Pennsylvania based Taylor Brand Group. Competitive analyses, strategic planning and smart investments aside, sometimes seemingly small mistakes undermine [...]
