1. Talk To Other Entrepreneurs. Talk to them about how they started a marketing program. You are not the first person to do this. Others have gone before you and are usually willing to share their experiences. Lessons can be learned and costly mistakes avoided. 2. Don’t Get Overwhelmed. Acquire a basic understanding of marketing [...]
As a nonprofit, you probably don’t have a budget large enough to include all the marketing staff you could use. So this guide is designed to help you ensure your marketing campaigns are effective not only in raising funds, but in building the relationships that keep donors engaged as active supporters.
As a nonprofit organization, your day is spent taking great care of your donors and supporters. Sometimes, that means you have little time left over at the end of the day to take care of your own organization ... and bring in new donors or supporters. The good news is there are tested and proven [...]
1. Know Your Target Audience. Understand members of your target group thoroughly, including their attitudes toward the services you offer (e.g., is the purchase of your product or service important, fun, or a necessary evil?). What motivates them, excites them, and makes them want to come back? Be honest and clear about your target group. [...]
This planning document is intended to help nonprofit organizations conduct an audit of your current marketing communications, as well as your goals for the year. Sit down with the decision makers in your organization and review these questions. Once completed, you should have the information needed to create a comprehensive marketing plan. If you need [...]
Hamilton & District Extend-a-Family run programs that help children with special needs form lasting friendships, experience community interaction and learn social skills. They strive to identify and reduce barriers to support for families of children with special needs. The group regularly participates in information sessions and volunteer fairs within Hamilton to raise awareness and recruit [...]
Learning Disabilities Association of Halton provide assistance to people with learning disabilities and their families. They offer information, parent support and tutoring programs. Having served the Halton area for over twenty five years it made sense they start serving the Hamilton area as well when the local chapter disbanded five years ago. This year they [...]
As a provider of professional services, your day is spent taking great care of your clients. Sometimes, that means you have little time left over at the end of the day to take care of your own business ... and bring in new clients. The good news is there are tested and proven tactics to [...]
Use this strategic planning worksheet to consider all of the ways you can effectively market your organization and communicate with your clients and prospective clients. By first evaluating your current marketing activities (what works and what doesn’t),you will be able to identify gaps and begin the planning and budgeting process to achieve your marketing and [...]
As a professional services provider, you know that your firm needs a constant flow of patrons in order to be successful. And in today's tough economic climate, you can't just depend on new clients to find your company. You have to take the initiative to actively attract new clients and retain current ones, too. Effective [...]