As a professional services provider, you know that your firm needs a constant flow of patrons in order to be successful. And in today's tough economic climate, you can't just depend on new clients to find your company. You have to take the initiative to actively attract new clients and retain current ones, too. Effective [...]
You’re on your way! You’ve set your event goals and all of your staff shouldknow what it’s going to take to achieve them. Simply showing up and settingup won’t do. Here are some tips for what to do while you are at the event –and what to do once you get home – to maximize [...]
There are many display options available today. How do you choose the one that’s right for you? Answer the questions inside to find out.
HAMILTON, ON, July 10, 2012 – Gasper Lipari and Dave Knox, owners of Allegra Hamilton, were recently honoured by Allegra Network with two of the franchise system’s most prestigious awards: The Sales Excellence Award and the Sales Growth Award. “In uncertain economic times, it’s an achievement for an enterprise of any size and in any [...]
Promotional products are memorable and effective … one of the few forms of advertising that people say they feel good about getting!
Trade shows and other events are an excellent opportunity to make sales, build relationships and collect qualified leads.
With the well-publicized logo disasters of the 2012 London Olympics and, most recently, the Gap, there are lessons to learn about what not to do – particularly when it comes to fonts. With thousands of fonts at your fingertips, lesson number one is to proceed with caution. Brainy Best Practices The scientific [...]
Client Overview: A nonprofit organization uniting thousands of people to protect the state’s natural resources, primarily to preserve hunting and fishing habitats and the rights of sportsmen and sportswomen. Members/Target Markets: Current members are divided into two distinct groups: 11,000 individual members and 28,000 people who have a membership through an affiliated hunting/ conservation club. [...]
Direct mail is one of the most powerful marketing strategies because it is one of the most measurable. Having been tested for decades, solid standards have emerged. Knowing these key principles can elevate a mailing from good to great: 1. Put your address, phone and website on every component of your direct mail package in [...]
Top 30 Website Design “Do’s” & “Don’ts” Tip Sheet As the Internet matures, user habits, likes and dislikes are becoming known and documented. Here is a list of “Do’s” and “Don’ts” for Web design.