July 2012

Allegra Honoured with Top International Awards

2012-07-12T09:00:28-05:00July 12th, 2012|Articles, Company News|

HAMILTON, ON, July 10, 2012 – Gasper Lipari and Dave Knox, owners of Allegra Hamilton, were recently honoured by Allegra Network with two of the franchise system’s most prestigious awards: The Sales Excellence Award and the Sales Growth Award. “In uncertain economic times, it’s an achievement for an enterprise of any size and in any [...]

June 2012

When Your Font Fails to Connect

2012-06-27T09:45:13-05:00June 27th, 2012|Articles, Marketing|

With the well-publicized logo disasters of the 2012 London Olympics and, most recently, the Gap, there are lessons to learn about what not to do – particularly when it comes to fonts. With thousands of fonts at your fingertips, lesson number one is to proceed with caution.       Brainy Best Practices The scientific [...]

Marketing Case: Conservation Organization Incentivizes Referrals to Gain Members

2012-06-17T10:50:55-05:00June 17th, 2012|Articles, Marketing|

Client Overview: A nonprofit organization uniting thousands of people to protect the state’s natural resources, primarily to preserve hunting and fishing habitats and the rights of sportsmen and sportswomen. Members/Target Markets: Current members are divided into two distinct groups: 11,000 individual members and 28,000 people who have a membership through an affiliated hunting/ conservation club. [...]

12 Keys to Unlock the Power of Direct Mail

2012-06-05T10:22:03-05:00June 5th, 2012|Articles, Marketing|

Direct mail is one of the most powerful marketing strategies because it is one of the most measurable. Having been tested for decades, solid standards have emerged. Knowing these key principles can elevate a mailing from good to great: 1. Put your address, phone and website on every component of your direct mail package in [...]

Web Design Tip Sheet

2012-06-04T09:00:19-05:00June 4th, 2012|Articles, Marketing, White Papers|

Top 30 Website Design “Do’s” & “Don’ts” Tip Sheet As the Internet matures, user habits, likes and dislikes are becoming known and documented. Here is a list of “Do’s” and “Don’ts” for Web design.

May 2012

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