Web Marketing: 5 Ways to Maximize Your Online Strategies What is the best way to create a new website or upgrade an existing one? How do you select a domain name or increase your chances that a search engine will direct viewers to your site? Once you’ve attracted visitors, how can you entice them to [...]
2012 marks Allegra's 15th year in business. As we celebrate this milestone, we stop and reflect on what got us here. The following news clipping was printed in The Hamilton Spectator in 1997, the year Allegra opened. The article talks about how the digital evolution was a constant challenge back then. This statement still holds [...]
A valuable tool in direct mail and email campaigns, PURLs or personalized URLs are landing pages for each recipient. For example, a direct mail piece to Bob Smith might urge him to visit FreeOilChange.BobSmith.com. The landing page can be personalized with the recipient’s name and address or anything else that you have in your database. [...]
Organization: A national women’s organization with more than 3 million youth and adult members worldwide. Situation Overview: Seeing a decline in donations, the organization sought expertise in creating a campaign that would prompt donations from alumni and begin to develop a database of donors for future campaigns. Marketing Recommendation: The recommendation was a multi-channel, cross-media [...]
One of the top direct mail mistakes is not making a specific offer (or request) and expecting the recipient to figure out what you want them to do. The job of your offer is to motivate the respondent to take action. Without a compelling reason to respond, your target is most likely going to do [...]
Email strategies, as with any form of direct marketing, evolve over time. Here are some of the newest “best practices” to consider when creating email campaigns. Three ways to ensure a more successful email campaign. Ask yourself: Does your reader recognize you? Eighty percent of people will decide to read your email by what you [...]
Keeping your good customers satisfied surely has been the primary focus this year – and rightfully so. Have you done the same with your top employees? Everyone is impacted by economic cutbacks, including those whom you’ll count on for the turnaround. Your ‘A’ Team Most organizations were forced to take a hard look at their employee compensation [...]
By Michael Fleischner | Marketing Expert, Internet Marketing Secrets* Many marketing experts struggle with the concept of on-site conversion. After executing on a well developed marketing plan, and generating traffic to a landing page or website, the next step is to turn your prospects into customers. Improving your online conversion rate can be accomplished in [...]
By Michael Fleischner | Marketing Expert, Internet Marketing Secrets* Today, consumers are overwhelmed with choices, and distractions. The cost of attracting users to your website continues to increase and keeping them engaged is more important than ever. Engagement doesn’t end with an individual browser reading content or clicking on an ad. Rather, engagement is an [...]
Written by Susan A. Friedmann, CSP Every company on the tradeshow floor has a few things in common. They all want to capture attendee interest, and lure them into the booth with the new, the exciting, the irresistible. They're all facing similar challenges: short attention spans, myriad shows, and increased competition from every corner of the [...]