Finding the right mix of reach and frequency for your marketing messages is a moving target – especially when you are trying to do more with less. Direct mail continues to rank among the best means for communicating with your customers and prospects in a highly targeted and personal way. Keeping costs in line with [...]
If your New Year’s resolution is already a fading memory, don’t despair. You’re in good company. People who like to track this type of thing have concluded that about 35% of us kick our good intentions to the curb by the first of March. On the bright side, every day presents a new opportunity to get back on track. In business, being able [...]
Keeping a keen focus on the big picture can quickly be derailed by the simplest tasks. When meeting or event preparation includes document duplication, it can eat up your time in no time at all. This holds true for the day-to-day doings of any office, too. How much time do you or your staff members spend standing in front of [...]
With all of the available options – print and electronic – direct mail remains the #1 choice in top direct marketers’ bag of tricks. For both B2B and B2C communications, direct mail carries many advantages unmatched by other forms of direct advertising. Direct mail continues to provide measurable results and noteworthy ROI, thanks to its flexibility in format and ability to deliver targeted, [...]
Choosing an “expert” to take care of your health and wealth is a given. It makes sense that you would forgo having a first-year resident perform a delicate surgery on a loved one. Or, pass on hiring an accounting student to manage your family finances. And while your print communications aren’t exactly a matter of [...]
Print communications remain the most effective way to reach your target audiences. But getting the most of each marketing dollar becomes more and more challenging as you try to cut through the clutter of a crowded and competitive marketplace. Consider these cost-saving tips the next time you are ready to print: Stick with standard finished [...]
According to the Center for Exhibition Industry Research in Chicago, 77 percent of executive decision-makers found at least one new supplier at the last trade show they attended. Trade shows provide a prime opportunity to make sales, build relationships and collect qualified leads. Getting the best return on your investment in terms of time away [...]
It’s time to take note: having multiple touch points is the best way to make contact and remain connected to your customers. When you are looking for cost-effective ways to heighten your visibility, promote your products and services, and build brand equity, consider custom imprinted calendars. With custom calendars, your contact information is within the [...]
Who among us hasn’t been asked to be more efficient, do more with less and make every cent count? When it comes to cutting costs, no doubt you’ve been searching every nook and cranny for opportunities to save – both time and money. Today's technology gives you the edge for a lean, efficient print communications [...]