Fall is the perfect time for small business marketers to make a bold move that leaves lasting impressions on current and potential customers ahead of the busy year-end holiday season. One of the most effective and cost-efficient ways to increase your brand’s awareness is with promotional products. According to a recent Advertising Specialty Institute (ASI) [...]
When it comes to developing fresh approaches that lead to significant growth and powerful transformation, many leaders of businesses and nonprofits struggle with out-of-the-box thinking. In fact, research shows that 98 percent of adults don’t consider themselves creative and 80 percent of Americans report feeling an increasing amount of pressure to be productive rather than [...]
Intentional or not, most businesses and organizations create an enormous amount of content every day. With more web writing, blogs, emails, case studies and the like, the risk of favoring quantity over quality grows. Content should be engaging, educational and/or actionable to your key audience. Here are four reminders for your content producers: 1. Share [...]
According to Forrester, email marketing is the most direct way to reach and interact with your audience – even more so than social channels, like Facebook. The study says that people are twice as likely to sign up for your email list as they are to interact with you on Facebook. Like any marketing channel, [...]
Signage can be responsible for half of your customers, says the International Sign Association. Signs can attract new customers, brand your business and drive impulse sales. Here are seven ways to make the most out of your signage while saving time and preserving your budget: Look at what you’ve got with fresh eyes. It’s only [...]
In Small Business Marketing In a recent blog post recapping Allegra’s “Find Your X Factor,” a hard-hitting webinar showcasing strategic ways for small business owners to distinguish their companies to drive leads and loyalty, I shared six tactics to break through the noise with an effective cross-channel marketing strategy. Kate Dunn, the award-winning, cross-channel marketing [...]
Knitted Knockers is an organization dedicated to providing special handmade breast prosthesis for women who have undergone mastectomies or other procedures to the breast. These soft comfortable lightweight prosthesis are available for free. They are knit with love by many wonderful volunteer knitters across Canada. Some women find traditional breast prosthetics too expensive, heavy, sweaty [...]
The first BRIGHT Run was held in 2008 thanks to inspiration and encouragement from breast cancer patients at the Juravinski Cancer Centre. Those patients said they would support breast cancer research in the Hamilton/Niagara region beyond simply writing a cheque. If there was a local walk/run, they would be there. Since 2008, more than $2.8 [...]
Since it’s inception in 1978 The Therapeutic Equestrian Association for the Disabled (T.E.A.D.), has provided thousands of individuals young and old with a different approach to their situation. They are dedicated to enhancing the quality of life for children and adults with disabilities through equestrian therapy, a proven method in dealing with the challenges presented [...]
Ladybird Animal Sanctuary is a foster/ adoption network based in Hamilton. They rescue at-risk pets from shelters that are likey to euthanize them. They receive medical attention and are put into a loving foster home until a forever home can be found. They have rescued over 600 animals to date. Ladybird hopes to one day [...]
