August 2017

The Ripple Effect: How To Be An Everyday Innovator

2018-10-31T09:15:55-05:00August 31st, 2017|Articles, Marketing|

When it comes to developing fresh approaches that lead to significant growth and powerful transformation, many leaders of businesses and nonprofits struggle with out-of-the-box thinking. In fact, research shows that 98 percent of adults don’t consider themselves creative and 80 percent of Americans report feeling an increasing amount of pressure to be productive rather than [...]

4 Tips For Creating Engaging B2B Content

2018-10-31T09:16:12-05:00August 24th, 2017|Articles, Marketing|

Intentional or not, most businesses and organizations create an enormous amount of content every day. With more web writing, blogs, emails, case studies and the like, the risk of favoring quantity over quality grows. Content should be engaging, educational and/or actionable to your key audience. Here are four reminders for your content producers: 1. Share [...]

3 Easy Ways To Enhance Your Email Marketing Results

2018-10-31T09:16:28-05:00August 17th, 2017|Articles, Marketing, Web|

According to Forrester, email marketing is the most direct way to reach and interact with your audience – even more so than social channels, like Facebook. The study says that people are twice as likely to sign up for your email list as they are to interact with you on Facebook. Like any marketing channel, [...]

July 2017

Get The Most Out Of Your Store Signage

2017-10-03T08:49:46-05:00July 18th, 2017|Articles, Design, Signage|

Signage can be responsible for half of your customers, says the International Sign Association. Signs can attract new customers, brand your business and drive impulse sales. Here are seven ways to make the most out of your signage while saving time and preserving your budget: Look at what you’ve got with fresh eyes. It’s only [...]

The Importance Of Competitive Differentiation

2018-10-31T09:17:28-05:00July 3rd, 2017|Articles, Marketing|

In Small Business Marketing In a recent blog post recapping Allegra’s “Find Your X Factor,” a hard-hitting webinar showcasing strategic ways for small business owners to distinguish their companies to drive leads and loyalty, I shared six tactics to break through the noise with an effective cross-channel marketing strategy. Kate Dunn, the award-winning, cross-channel marketing [...]

February 2017

New Brochures for Knitted Knockers

2017-02-03T16:23:23-05:00February 3rd, 2017|Articles, FootPRINT Fund News|

Knitted Knockers is an organization dedicated to providing special handmade breast prosthesis for women who have undergone mastectomies or other procedures to the breast. These soft comfortable lightweight prosthesis are available for free. They are knit with love by many wonderful volunteer knitters across Canada. Some women find traditional breast prosthetics too expensive, heavy, sweaty [...]

New Informational Brochure for BRIGHT Run

2017-02-03T15:49:52-05:00February 3rd, 2017|Articles, FootPRINT Fund News|

The first BRIGHT Run was held in 2008 thanks to inspiration and encouragement from breast cancer patients at the Juravinski Cancer Centre. Those patients said they would support breast cancer research in the Hamilton/Niagara region beyond simply writing a cheque. If there was a local walk/run, they would be there. Since 2008, more than $2.8 [...]

New Sponsorship Brochure for TEAD

2017-02-01T09:10:58-05:00February 1st, 2017|Articles, FootPRINT Fund News|

Since it’s inception in 1978 The Therapeutic Equestrian Association for the Disabled (T.E.A.D.), has provided thousands of individuals young and old with a different approach to their situation. They are dedicated to enhancing the quality of life for children and adults with disabilities through equestrian therapy, a proven method in dealing with the challenges presented [...]

January 2017

New banners and brochures for Ladybird Animal Sanctuary

2017-01-31T08:58:05-05:00January 31st, 2017|Articles, FootPRINT Fund News|

Ladybird Animal Sanctuary is a foster/ adoption network based in Hamilton. They rescue at-risk pets from shelters that are likey to euthanize them. They receive medical attention and are put into a loving foster home until a forever home can be found. They have rescued over 600 animals to date. Ladybird hopes to one day [...]

New Banner and Postcards for Ride Don’t Hide (CMHA)

2017-01-30T09:13:14-05:00January 30th, 2017|Articles, FootPRINT Fund News|

Canadian Mental Health Association (CMHA) Hamilton Branch provides various programs and services to adults living in the City of Hamilton with serious mental illness. They strive to assist and encourage consumers to achieve and maintain their optimum level of functioning in the community within the framework of self-determination. CMHA came to FootPRINT Fund looking for [...]

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