Perhaps you’re partial to print communications or devoted to digital marketing. Smart marketers don’t limit themselves to one or the other; they employ both for peak performance. In fact, 76% of small businesses say their ideal marketing mix is a combination of print and Web-based efforts. Multi-media marketing programs produce better results than single-media campaigns [...]
Each of us interacts with media in a variety of ways, making a multi-channel mix always most effective. Those that like a printed piece most appreciate knowing they can pick it up when they like, set it down, and reference it easily again and again. Reasons for Preferring Postal Mail over Email/Online
Digital did not kill the direct marketing star — a.k.a. mail — as some might have predicted a few short years ago. Recent research reports indicate that direct mail is experiencing a resurgence among marketers as a go-to channel for driving response – the primary objective of direct marketing. There’s no denying its strengths. According [...]
Setting the Stage for Lead Gen: Understanding Today’s Buyer The digital explosion of the past several years has caused a significant shift in consumer behavior and dramatically altered the way buyers and donors decide how and where to spend their money. With the wealth of materials available online via search engines and social networks, your [...]
Announcing the 2014 FootPRINT Fund Recipients Allegra’s FootPRINT Fund is set to be a resounding success yet again, awarding as many as 29 non-profit organizations a share of $20,000 worth of in-kind marketing and print services. FootPRINT fund helps eligible non-profit organizations enhance their image, expand their services and extend their printing budgets utilizing Allegra’s [...]
Getting to the Aha Moment: How to know and grow your best customers As technology expands our available channels of communication, it’s easy to lose sight of the basics of customer growth and retention. It’s good to remember that, as much as things are changing, successful marketing still comes down to getting the right message [...]
The Hamilton - Burlington SPCA (HBSPCA) is a non-profit animal welfare organization dedicated to the prevention of cruelty to animals. Their mandate includes animal protection, advocacy, adoption and education. They operate a no-kill shelter and offer a wide range of services. They are not a government organization and rely on public donations, legacies and fundraising [...]
Earth Day Hamilton-Burlington has one mission, to improve the environment by providing hands-on education covering a wide range of environmental issues to local youth and the community. Their goals are to: Raise awareness about environmental issues, encourage people to act, provide accessible programs and events and inspire youth. They host an annual Tree Planting Festival [...]
Click here to read more
Everybody likes packages; the anticipation of what’s inside, especially when it’s unexpected, creates an irresistible urge to rip that package open. In the world of the direct marketing, getting recipients to open what we send is job one. For your next campaign, consider trying something called “lumpy mail.” Defined by the USPS as “mail that [...]
