Everybody likes packages; the anticipation of what’s inside, especially when it’s unexpected, creates an irresistible urge to rip that package open. In the world of the direct marketing, getting recipients to open what we send is job one. For your next campaign, consider trying something called “lumpy mail.” Defined by the USPS as “mail that [...]
Twitter and dodgeball — an unlikely pair, but several Mohawk College advertising students have thrown them together in order to raise money for Special Olympics Hamilton. The first annual Twitter Dodgeball Championship will take place Saturday from 1:30 p.m. to 4 p.m. at Ancaster High School, and the Mohawk students organizing the event are urging [...]
Announcing the 2013 FootPRINT Fund Recipients Allegra’s FootPRINT Fund has proven to be a resounding success yet again, awarding as many as 30 non-profit organizations a share of $20,000 worth of in-kind marketing and print services. FootPRINT fund helps eligible non-profit organizations enhance their image, expand their services and extend their printing budgets utilizing Allegra’s [...]
A primary concern of not-for-profits is strengthening the relationship with existing donors and supporters. Research shows that it usually costs less to retain and motivate an existing donor or volunteer than attract a new one. Personalized communications, driven by digital print solutions, can effectively engage these constituents with relevant information. This paper provides best practice solutions as derived from [...]
The Ultimate Direct Mail Marketing Guide: It’s simply getting harder and harder to break through the clutter and get people to respond to your call to action. According to current research, each of us is exposed to more than 5,000 messages per day. Of those, we only remember about four. And we don’t even remember [...]
Event marketing is made to order for small to mid-sized businesses, nonprofits and other organizations with aggressive goals but limited sales resources. Participating in the right local, regional, national or international events allow you to present your sales story to many prospects in one place within a short period of time. Individual sales calling can’t [...]
Audiences today are bombarded by between 3,000 and 5,000 marketing messages per day. Cutting through this clutter to achieve your marketing objective requires a well thought out and integrated strategy to get the right message, to the right person, at the right time using a mixture of channels designed to capture attention, reinforce messaging, begin an interactive relationship [...]
Client: Private, nonprofit Montessori school Situation Overview: The school’s emphasis on the Montessori principle makes it unique in the community. However, there are several other public, private and parochial school options. Previous marketing efforts have been inconsistent, primarily newspaper advertising and lawn signs. The parent association now wants to adopt a more strategic marketing plan [...]
According to recent research, consumers receive 5,000 messages a day from more than 60 different communications channels. If you use only one channel, you’re getting lost in that clutter. But with cross-channel marketing, you improve your odds of being noticed … and inspiring the right actions. While multi-channel marketing means communicating with customers through more [...]
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