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When was the last time you looked at your past print marketing campaign materials? If you’re like most business owners, chances are they’re sitting in a dusty drawer – or, worse, they’ve been tossed in the trash. While clearing things out might seem like a great idea to free up space, you could lose valuable [...]
When creating a custom brochure for your brand, it’s vital to choose a design that is eye-catching and informative enough to leave both a great first impression and last a long time in someone’s home. Your brochure should be more than a fleeting piece of advertising; it should be a statement, an experience, and ultimately, [...]
When it comes to building out the interior of an office or business space, every design and decoration contributes to the overall atmosphere and productivity of your workspace. From furniture arrangement to lighting choices, each element plays a crucial role in shaping the environment where your employees, clients and customers spend their time. Among these [...]
Postcard printing is a little marketing secret that you can easily employ to effortlessly communicate with your existing customers, promote new products and drive traffic to your website. If you haven’t already incorporated custom postcard printing into your business's marketing strategy, now is the best time to get started. Postcards may be small in size, [...]
Brochure printing offers your customers a clear overview of your business and its products or services in a straightforward, informative manner. Your business brochure should always reflect your brand identity, but it can be as formal or informal as you want it to be. At Allegra, we offer several fold styles including z-fold, trifold, accordion [...]
If you didn't already know, direct mail continues to pull higher response rates than email. With that in mind, why not take your traditional direct mail pieces to the next level? Dimensional mail is a form of direct mail that puts an emphasis on engagement through creative, playful designs. Unlike traditional mail (e.g. a postcard [...]
Business cards have been used for decades as a key component in the networking and sales efforts of businesses; and despite the digital nature of today, they remain an effective tool. This said, the simple fact that business cards are so common can sometimes diminish their attraction. Therefore, to avoid being just another card in [...]
2019 is here, and with it comes the new Pantone Color of the Year: Living Coral. What can this color do for your brand, your products, and your customers? 2019 Pantone Color Of The Year: Living Coral If you’re looking for a color with hints of pink, but with added power, then Pantone’s 2019 Color [...]
Interior glass is becoming increasingly popular in office spaces for a variety of reasons. It can give the appearance of a larger space, fill rooms with natural light, and encourage a collaborative work environment. That being said, if you have interior glass in your office space, make sure it complies with the applicable building code [...]
So you’ve attracted a prospect to your website – great start! Now you need to keep them there. Luckily, with great web design, this is achievable. But as with most things, web design evolves; and to ensure you’re gaining the most ROI from your visitors, your website should evolve also. Here are 4 web design [...]
