As a marketing professional, Allegra understands the importance of establishing brand recognition for your company. People gravitate to those they identify with and can trust with their money. No matter your industry or market segment, the best way to connect with your top audience is to maintain a strong and consistent appearance, and of course, [...]
With so many marketing tools on the market, it can be difficult to decide which ones to use – and you don’t want to waste your time on anything that doesn’t make your life easier. Luckily, there are many that you can use for a variety of functions. We have pulled together a list of [...]
A good customer list is the best way to ensure that your target audience stays engaged with your business and brand. But how do you maintain a good customer list response rate? Here are some ideas to keep your product or service at the top of their minds – and encourage them to buy from [...]
When creating a custom brochure for your brand, it’s vital to choose a design that is eye-catching and informative enough to leave both a great first impression and last a long time in someone’s home. Your brochure should be more than a fleeting piece of advertising; it should be a statement, an experience, and ultimately, [...]
Brochure printing offers your customers a clear overview of your business and its products or services in a straightforward, informative manner. Your business brochure should always reflect your brand identity, but it can be as formal or informal as you want it to be. At Allegra, we offer several fold styles including z-fold, trifold, accordion [...]
Running a direct mail campaign is a great way to bolster your marketing efforts. But these strategies won’t be nearly as useful to you and your business if you aren’t measuring your direct mail success – especially your return on investment, or ROI. Without measuring ROI or other metrics, such as response rate or conversion [...]
Create the ideal sign for the needs of your business with professional sign printing. Allegra makes it easy by offering an in-house sign department with every possible style of custom sign you can think of, along with affordable pricing and a straightforward design process. When it comes to the signs that are used to promote [...]
With the increase in digital advertising through SEO, PPC, email marketing and social media marketing, flyers may feel like a marketing tool of the past, but they are still as relevant as ever! Flyers continue to be a cost-efficient, tangible and effective means of advertising a wide range of things for your business, from sales [...]
Here at Allegra, we’re ready to help you hit the ground running with a crop of marketing tips you can use right away! We’ve put together 24 marketing ideas for 2024 you can include in your marketing mix to help you meet all of your goals for the upcoming year: Determine the right media mix. You [...]
Every kind of small business is unique, from the industry they are in to their specific goals and values. Accordingly, their needs are just as varied – especially when it comes to marketing. Some will need multiple signage options while others need branded business forms for their daily operations; you may need a whole marketing [...]
