For building brand awareness, one of the most effective tools is logoed promotional products. According to a 2016 study by the Promotional Products Association International (PPAI), approximately 87 percent of marketers credit promotional products with helping them to reach marketing goals. In today’s multi-channel landscape, what can brands do to get their best ROI out [...]
In Small Business Marketing In a recent blog post recapping Allegra’s “Find Your X Factor,” a hard-hitting webinar showcasing strategic ways for small business owners to distinguish their companies to drive leads and loyalty, I shared six tactics to break through the noise with an effective cross-channel marketing strategy. Kate Dunn, the award-winning, cross-channel marketing [...]
In business-to-business direct marketing, I’m often asked about what kind of response rates to expect, about the most productive media channels, the best lists, the best time to conduct a campaign and the most effective qualification questions. I always answer the same way, much to the frustration of my listener: “It depends.” But when the [...]
From branded gifts to personal notes, regular customer appreciation activities are an essential part of doing business. Without a doubt, reviews – good and bad – spread fast. Positive word-of-mouth (42%) is even more important than a sale or promotion (34%) when considering what’s most likely to motivate someone to try a new company, according [...]
For small and mid-sized businesses (SMBs) as well as many organizations and nonprofits, the fourth quarter is prime time to develop your marketing strategy plan for the upcoming year. And it’s the same period when countless other priorities come calling. Few, if any, business owners and managers are immune to the “many hats” syndrome. When [...]
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Client: Private, nonprofit Montessori school Situation Overview: The school’s emphasis on the Montessori principle makes it unique in the community. However, there are several other public, private and parochial school options. Previous marketing efforts have been inconsistent, primarily newspaper advertising and lawn signs. The parent association now wants to adopt a more strategic marketing plan [...]
According to recent research, consumers receive 5,000 messages a day from more than 60 different communications channels. If you use only one channel, you’re getting lost in that clutter. But with cross-channel marketing, you improve your odds of being noticed … and inspiring the right actions. While multi-channel marketing means communicating with customers through more [...]
Want to attract more attendees to your next convention, seminar, trade show or fundraising outing – and learn more about them at the same time? Follow these four steps. Step 1: Know your audience. Some of your audience will immediately plan to attend; the rest will need different levels (and types) of convincing. Creating a database segmented by interest [...]
