Trade Show & Event Marketing: Before You Go
Trade shows and other events are an excellent opportunity to make sales, build relationships and collect qualified leads.
July 2012
June 2012
When Your Font Fails to Connect
With the well-publicized logo disasters of the 2012 London Olympics and, most recently, the Gap, there are lessons to learn about what not to do – particularly when it comes to fonts. With thousands of fonts at your fingertips, lesson number one is to proceed with caution. Brainy Best Practices The scientific [...]
Marketing Case: Conservation Organization Incentivizes Referrals to Gain Members
Client Overview: A nonprofit organization uniting thousands of people to protect the state’s natural resources, primarily to preserve hunting and fishing habitats and the rights of sportsmen and sportswomen. Members/Target Markets: Current members are divided into two distinct groups: 11,000 individual members and 28,000 people who have a membership through an affiliated hunting/ conservation club. [...]
12 Keys to Unlock the Power of Direct Mail
Direct mail is one of the most powerful marketing strategies because it is one of the most measurable. Having been tested for decades, solid standards have emerged. Knowing these key principles can elevate a mailing from good to great: 1. Put your address, phone and website on every component of your direct mail package in [...]
Web Design Tip Sheet
Top 30 Website Design “Do’s” & “Don’ts” Tip Sheet As the Internet matures, user habits, likes and dislikes are becoming known and documented. Here is a list of “Do’s” and “Don’ts” for Web design.
May 2012
Allegra SEO Checklist
Allegra SEO Checklist Whether you already have a website or you’re looking to build a new one, use this checklist to ensure your site generates maximum results.
Web Marketing: 5 Ways to Maximize Your Online Strategies
Web Marketing: 5 Ways to Maximize Your Online Strategies What is the best way to create a new website or upgrade an existing one? How do you select a domain name or increase your chances that a search engine will direct viewers to your site? Once you’ve attracted visitors, how can you entice them to [...]
March 2012
Five Ways To Win With PURLs
A valuable tool in direct mail and email campaigns, PURLs or personalized URLs are landing pages for each recipient. For example, a direct mail piece to Bob Smith might urge him to visit FreeOilChange.BobSmith.com. The landing page can be personalized with the recipient’s name and address or anything else that you have in your database. [...]
February 2012
Marketing Case: Fundraising Campaign Merits Attention
Organization: A national women’s organization with more than 3 million youth and adult members worldwide. Situation Overview: Seeing a decline in donations, the organization sought expertise in creating a campaign that would prompt donations from alumni and begin to develop a database of donors for future campaigns. Marketing Recommendation: The recommendation was a multi-channel, cross-media [...]
15 Surefire Direct Mail Offers
One of the top direct mail mistakes is not making a specific offer (or request) and expecting the recipient to figure out what you want them to do. The job of your offer is to motivate the respondent to take action. Without a compelling reason to respond, your target is most likely going to do [...]