One of the top direct mail mistakes is not making a specific offer (or request) and expecting the recipient to figure out what you want them to do. The job of your offer is to motivate the respondent to take action. Without a compelling reason to respond, your target is most likely going to do [...]
By Michael Fleischner | Marketing Expert, Internet Marketing Secrets* Many marketing experts struggle with the concept of on-site conversion. After executing on a well developed marketing plan, and generating traffic to a landing page or website, the next step is to turn your prospects into customers. Improving your online conversion rate can be accomplished in [...]
By Michael Fleischner | Marketing Expert, Internet Marketing Secrets* Today, consumers are overwhelmed with choices, and distractions. The cost of attracting users to your website continues to increase and keeping them engaged is more important than ever. Engagement doesn’t end with an individual browser reading content or clicking on an ad. Rather, engagement is an [...]
Written by Susan A. Friedmann, CSP Every company on the tradeshow floor has a few things in common. They all want to capture attendee interest, and lure them into the booth with the new, the exciting, the irresistible. They're all facing similar challenges: short attention spans, myriad shows, and increased competition from every corner of the [...]
Company: Insurance company serving regional and national client base for 23 years. Situation Overview: Company seeking to generate more sales leads from prospecting efforts. Currently spending marketing budget on print advertisements, mass mailings based on geography and online pay-per-click advertising. Limited tracking has been done to measure effectiveness of these campaigns. Marketing Recommendation: To generate [...]
When you are looking to grow your business through high-quality prospects and ongoing referrals, it’s time to look at networking. Opportunities to get connected include industry-specific groups and small business associations, expos and trade shows, workshops and seminars, awards ceremonies, and fundraisers. Here are eight ways to make the most of the occasion: 1. Do [...]
In an established city or tiny town, business alliances created to support locally-owned enterprises have shown to have a positive impact on the community. According to the New Rules Project of the Institute for Local Self-Reliance, here are the top 10 best reasons for supporting locally-owned businesses: 1. Preserves local character and prosperity. Communities that [...]
Direct mail or email. Yellow Pages or banner advertising. Radio or newspaper. Sprinkle in the pressure to get into social media and it’s enough to make your head spin. When divvying up your marketing dollars, how can you be sure you’ll end up with the right mix of strategies and tactics to sell, inspire or [...]
Your customers or members form a range of opinions and perceptions about your products, services, pricing and more. It used to be they told a friend or a couple of associates when they were unhappy. Now, they can instantly tell thousands (even millions), thanks to the Internet. Customer surveys can help you uncover valuable information [...]
Great customer relationships don’t happen overnight. It takes your steady, consistent delivery of a quality product, service and experience that drives long-term trust – and purchasing. For today’s skittish spenders, minimizing the risk associated with a new business partnership is paramount. Anything you can do to bolster con dence among prospects early on is more [...]