Marketing strategies in 2011 will need to address the diversity of consumers’ recession experiences to be successful, according to a recent study by Decitica Marketing Strategy & Research. The study concludes that many have accepted the creation of a new “normal” in the marketplace, rather than just a cyclical phenomenon. CONSUMER INSIGHTS The research identifies four distinct consumer segments emerging from the recession: [...]
Here are a few marketing terms you’ll want to know that will have you sounding like a pro: 4 Ps – Stands for product, price, place (i.e. distribution) and promotion. Creative Strategy Brief – An outline used to guide graphic artists and copywriters in reaching creative solutions that meet campaign goals in terms of messaging, style and tone. Integrated marketing – All [...]
Before you can lay out a marketing communications plan for next year, first take inventory and analyze the results of your past efforts. What worked? What didn’t? Defining strengths and weaknesses will help refine your strategies. Let’s take a look at your potential “hot” spots: Customer retention – Your customers are your most important asset. Plan a satisfaction survey to collect valuable feedback [...]
The success of any direct mail program depends most heavily on the quality of your list (you need to reach the right audience) and your offer. The offer or call to action should be quickly understood and have a high perceived value to the prospect. It may not cost you much to give, but your target needs to think it’s valuable. Now, [...]
Direct mail remains one of the most effective marketing methods. A recent study revealed*: 72% of adults said they have replied to direct mail pieces that contained a “buy one, get one free” offer. 63% of people have responded to direct mail that offered a percentage discount on a purchase. 85% of women age 25-44 read direct mail. [...]
Finding the right mix of reach and frequency for your marketing messages is a moving target – especially when you are trying to do more with less. Direct mail continues to rank among the best means for communicating with your customers and prospects in a highly targeted and personal way. Keeping costs in line with [...]