Business owners know that standing out in a crowded market is key to success. Your brand’s visual identity plays a key role in leaving a lasting impression on new customers. One highly effective, yet often underutilized tool, is the humble label. Custom printed labels from Allegra go beyond mere functionality. They don’t simply display your [...]
A well-designed custom calendar serves a practical purpose and keeps your brand in front of customers all year round. Custom calendar printing offers several key benefits for your business: Brand Presence: A calendar ensures that your brand is visible to customers every day of the year. Unlike digital ads that come and go, a physical [...]
Keeping your employees trained on the latest industry trends and company regulations is extremely important. The goal of most training programs is to boost employees’ skills and performances. But creating an effective training program requires several steps. Your training program should include the following components. Determine where there are gaps Which employees need training? What type [...]
The information for your brochure had a lot of effort put into it. From the introduction of your business, to the showcasing of your products or services, to the information aimed at prospective customers, your brochure is uniquely yours. After Allegra helps you with all of the copy and information, we can help with brochure [...]
A good customer list is the best way to ensure that your target audience stays engaged with your business and brand. But how do you maintain a good customer list response rate? Here are some ideas to keep your product or service at the top of their minds – and encourage them to buy from [...]
When creating a custom brochure for your brand, it’s vital to choose a design that is eye-catching and informative enough to leave both a great first impression and last a long time in someone’s home. Your brochure should be more than a fleeting piece of advertising; it should be a statement, an experience, and ultimately, [...]
Postcard printing is a little marketing secret that you can easily employ to effortlessly communicate with your existing customers, promote new products and drive traffic to your website. If you haven’t already incorporated custom postcard printing into your business's marketing strategy, now is the best time to get started. Postcards may be small in size, [...]
Brochure printing offers your customers a clear overview of your business and its products or services in a straightforward, informative manner. Your business brochure should always reflect your brand identity, but it can be as formal or informal as you want it to be. At Allegra, we offer several fold styles including z-fold, trifold, accordion [...]
With the increase in digital advertising through SEO, PPC, email marketing and social media marketing, flyers may feel like a marketing tool of the past, but they are still as relevant as ever! Flyers continue to be a cost-efficient, tangible and effective means of advertising a wide range of things for your business, from sales [...]
The tangible nature of printed pieces is one of the greatest benefits and reasons they stand out from digital marketing. In fact, studies show that consumers are more engaged than ever with print marketing, with an influx of brands using direct mail and other forms of printing to cut through the digital clutter. Have you [...]
