Audiences today are bombarded by between 3,000 and 5,000 marketing messages per day. Cutting through this clutter to achieve your marketing objective requires a well thought out and integrated strategy to get the right message, to the right person, at the right time using a mixture of channels designed to capture attention, reinforce messaging, begin an interactive relationship with the respondent and facilitate and track response.
This approach to marketing, known as “Crosschannel,” simplifies the execution of campaigns, enabling marketers to easily replicate messaging across multiple channels.
