Business owners know that standing out in a crowded market is key to success. Your brand’s visual identity plays a key role in leaving a lasting impression on new customers. One highly effective, yet often underutilized tool, is the humble label.
Custom printed labels from Allegra go beyond mere functionality. They don’t simply display your logo or product information; they can enhance your branding, communicate your core values and ensure you remain memorable in the minds of your audience!
What are the benefits of custom labels?
Unlike generic labels that may communicate one or two details about your products, a custom label is designed specifically for you. They come in various sizes, shapes and finishes to suit different applications, from event giveaways to product information.
Though labels may be small and unassuming, they offer big benefits for your business, such as:
- Boosting brand awareness: Custom labels are one of the easiest ways to promote your brand. A well-designed label catches attention, showcases professionalism and helps your customers instantly recognize your product.
- Cost effective branding: Compared to costly custom packaging, labels offer an inexpensive way to elevate your brand’s look. Instead of printing custom graphics directly onto boxes or containers for your product, you can instead apply branded labels to achieve the same effect at a much lower cost.
- Flexibility: Many businesses prefer label printing for their brand, rather than custom packaging, because it affords a greater degree of versatility. If your packaging design changes, or if your business runs small batches of products, updating labels (or keeping a wide variety of label sizes in stock) is much quicker to do than changing the entire package.
- Professionalism: Appearance matters! Products that have mismatched packaging designs or lack any branding at all can make a poor impression on your target audience. Clean, custom printed labels can clearly demonstrate a level of professionalism and attention to detail that earns the confidence of your buyers.
How do I create custom labels for my business?
As with any form of marketing, you first need to start with what your goals are. Are you looking to provide product details, such as ingredients or instructions? Do you plan on using them for promotional purposes, such as applying them to giveaway items? Or are you looking for a pure, straightforward brand awareness application? Defining the goal will help streamline the design process.
You’ll also want to consider the materials used for your label, which will differ based on what your needs are. If you plan on using them primarily on steel drinkware holding warm beverages, your requirements will be different than if you only intend to stick your labels on cardboard shipping boxes.
When designing, ensure your labels align with your existing brand standards. Your label design should be instantly recognizable as being an extension of your business – inconsistency in fonts or colors can cause confusion. You may want to experiment with unique shapes and sizes when designing, too; go beyond the standard rectangular options with die-cuts to help make your product or packaging stand out!
Once you’ve outlined your goal and your design ideas, make sure you partner with a professional like your team at Allegra. With high-end printing equipment, specialty finishes and a wide variety of options for custom printed labels, we’ll ensure that your business receives only the highest quality labels, no matter where you need to stick them!
