Direct mail remains one of the most effective marketing methods. A recent study revealed*:
- 72% of adults said they have replied to direct mail pieces that contained a “buy one, get one free” offer.
- 63% of people have responded to direct mail that offered a percentage discount on a purchase.
- 85% of women age 25-44 read direct mail.
For new ideas involving marketing initiatives contact Allegra Hamilton at 905-528-2999.
* Source: Vertis Communications
