Event marketing is made to order for small to mid-sized businesses, nonprofits and other organizations with aggressive goals but limited sales resources. Participating in the right local, regional, national or international events allow you to present your sales story to many prospects in one place within a short period of time. Individual sales calling can’t match it for efficiency.
Event marketing also adds a personal contact dimension to the less personal, technology-driven engagement that defines so much of the marketing and sales conversations today. It creates face-to-face opportunities to meet important prospects and the chance to reinforce your relationships with current customers.
