Fall is the perfect time for small business marketers to make a bold move that leaves lasting impressions on current and potential customers ahead of the busy year-end holiday season.
One of the most effective and cost-efficient ways to increase your brand’s awareness is with promotional products. According to a recent Advertising Specialty Institute (ASI) study, the cost per impression of promotional product marketing is lower than that of television, magazine and newspaper advertising.
Take full advantage of the seasonable opportunities this autumn by adding these trending promotional products to your marketing mix:
Logoed Long-sleeved T-shirts
Data from ASI shows that 88 percent of consumers report remembering the advertiser who gave them a logoed shirt or hat. When you’re looking for an affordable and effective way to make a lasting impression this fall, tailor your branded apparel strategy to the change of season and temperatures experienced in many geographies. Long-sleeved shirts and fleece pullovers are warmly welcomed.
Travel Coffee Mugs
Whether it’s used for coffee, hot cocoa or tea, a quality hot beverage travel mug is a necessity for brisk autumn days. Not to mention, is there anything better sipping on a pumpkin spice latte in the fall? Both practical and reusable, logoed travel coffee mugs are a popular promotional gift or giveaway year-round and are sure to help keep your current and potential customers warm.
Branded Stadium Blankets
Fall marks the return of football season. An essential component to enjoying those Friday night lights? Staying warm. Boost your brand’s visibility by bundling up customers in a branded blanket to keep them cozy and reminded of you.
Need some inspiration for jazzing up your business’ promotional marketing mix this fall? Allegra’s team of seasoned multi-channel marketing experts can assist you in choosing the perfect promotional items that are guaranteed to leave a positive lasting impression.
by Jessica Eng
