Retailers who discount the influence of colour on sales could be singing the blues. When prospects first walk into your store, they make a subconscious judgement about your retail environment and its products within 90 seconds. How much of that first impression is based on colour alone? As much as 90%, according to researchers.
Seems it’s never been truer that you only get one chance to make a good first impression. More than half of shoppers say they won’t return to a store if they don’t like its look or aesthetics. Further, a full 90% of purchasing decisions are based on visual appearance, with 85% of consumers citing colour as the primary reason why they purchase a product.1
On every level from packaging to signage, colour impacts your sales. Whether it’s a permanent sign affixed to your building or a banner to announce a special promotion, spending a few extra dollars for colour printing makes good sense. Colour is a triple threat, improving comprehension (73%), learning (55-68%) and readability (40%).
