Print isn’t going anywhere; in fact, the use of printed marketing materials is increasing.
According to our research, 58 percent of marketers expect to increase their use of printed marketing materials in the coming year, and those who expect to meet or exceed revenue goals in the coming year are significantly more likely than others to be increasing the use of print (74 percent vs 53 percent). Further, marketers who are certain about meeting or exceeding revenue goals in the coming year are also more likely to be increasing their print budgets (90 percent vs 71 percent).
We dive into the state of print and direct marketing to discover the benefits of print, the challenges marketers face when executing their print strategy, and what the best-in-class are doing differently to improve performance.
Click the image below to read the full report. We hope you enjoy this research!
Experienced marketers trust print. Those with more marketing experience are significantly more likely to be using printed marketing materials in their strategy. Nearly three-quarters (71 percent) of those with more than five years of marketing experience have used printed materials in the last year, compared to just over half (52 percent) of those with less than five years of marketing experience.