You don’t need megabucks to be a smart marketer. Here are a few terms you’ll want to know:
Cross Sell — Motivating current customers to buy different but related products or services.
Free-Standing Insert — Printed advertisement that is inserted, but not bound, into a publication.
Merge/Purge — Combining two or more mailings or email lists and deleting the duplicate data.
Split Test — Method used to test an offer or message with the same audience at the same time. For example, dividing the print run of a publication in two and placing different ads in each half to see which brings more response.
Teaser — Short sentence that piques the reader’s curiosity to learn more. Usually found on the outside of an envelope to encourage the recipient to open it.
Universe — The total number of people or businesses targeted in a promotional campaign, or all those who are potential buyers for a product or service.
