Source:
Blackbaud 2012
Charitable Giving Report
Nonprofit Marketers Say:
“Multi-channel strategies boost donations.”
Traditional fundraising methods like major gifts, annual fund, telephone, direct mail and
events still rule, making up
93%
of all charitable giving last year. But online giving is growing.
Environment/
Animal Welfare
5.3%
Healthcare
6.6%
Arts/Culture
10.9%
Public/Society
Benefit
17.1%
Education
17.9%
International
Affairs
1.1%
Human
Services
15.7%
Growth in Online Donations
