Each of us interacts with media in a variety of ways, making a multi-channel mix
always most effective. Those that like a printed piece most appreciate knowing they
can pick it up when they like, set it down, and reference it easily again and again.
Source: Epsilon, 2012 Channel Preference for both the Mobile and Non-Mobile Consumer
U.S.
(n=1,991)
Reasons for Preferring
Postal Mail
over Email/Online
Canada
(n=3,816)
Can read the info when it is
convenient for me
73%
67%
61%
55%
40%
40%
24%
24%
20%
23%
34%
35%
33%
29%
28%
27%
36%
35%
18%
15%
Can refer back to the info
when needed
Can take the info easily to
different places
Can pass along info easily
to others
Already get too
much email
Would prefer not to have to
print the info
It is more private if sent through
the mail than sent by email
I check my mail more often
than my email
A lot of online info can’t
be trusted
I trust info received by mail
more than online
Why People
Mail
