9 SurefireWays
to Gain and
Retain Email
Prospects
Email is getting the green light from marketers in 2014.
According to a survey conducted late last year, 52% of
companies planned to increase their email marketing spend.
Respondents named increasing subscriber engagement
(44%), improving targeting (36%) and growing their opt-in
list (31%) as their top priorities.
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“Email continues to be a main marketing driver for small
businesses, and it’s evolving to work in tandem with newer
mobile and social technologies,” says Ron Cates, Director of
Digital Marketing Education at Constant Contact, a leading
provider of email services. “Today, email serves as the starting
point and connection to social, mobile and a variety of other
marketing platforms.”
Driving
Performance
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