Americans now spend more than 100 hours a year commuting to work, with a nationwide drive time average of 24.3 minutes, according to the U.S. Census Bureau. For some 2.6 million Canadians, it takes 45 minutes or more on average to get to work, says Statistics Canada.
Any way you slice it – for professional or personal reasons – we all get our fair share of windshield time. For marketers, it’s a great opportunity to do some valuable brand promotion to a relatively captive audience. How?
Enter: vehicles graphics.
Plenty of companies, large and small, that derive the bulk of their business locally can increase brand exposure and awareness around town with “rolling promotions” all year long. On delivery runs or service calls – even when parked in lots – your vehicle advertising is always “on,” visible and can make a lasting impression.
