Getting to the Aha Moment: How to know and grow your best customers
As technology expands our available channels of communication, it’s easy to lose sight of the basics of customer growth and retention. It’s good to remember that, as much as things are changing, successful marketing still comes down to getting the right message to the right person at the right time via the right channel. Getting there means stepping back from the day-to-day, discarding old assumptions and truly understanding your best customers.
This guide moves you toward your business “Aha Moment,” helping you better KNOW your customers, so you have a better idea of what message to use, where to use it and when. Once you get there, you’ll learn five specific strategies to implement now to GROW your customers, adding value and driving more sales.
The Aha Moment comes when you:
- Identify and segment your customer base to better understand who they are.
- Conduct account reviews to better understand what they need.
- Plan how to communicate with them to better deliver the right message where and when they need it.
The Aha Moment
Step 1: Identify and Segment
Step 2: Review Accounts
Step 3: Plan Your Messaging
