Announcing the 2013 FootPRINT Fund Recipients Allegra’s FootPRINT Fund has proven to be a resounding success yet again, awarding as many as 30 non-profit organizations a share of $20,000 worth of in-kind marketing and print services. FootPRINT fund helps eligible non-profit organizations enhance their image, expand their services and extend their printing budgets utilizing Allegra’s [...]
Thank you to all the groups who applied this year. We have received quite a few applications this year and we are sorting through them. We will announce the recipients on March 1st. Good luck to you all!
A primary concern of not-for-profits is strengthening the relationship with existing donors and supporters. Research shows that it usually costs less to retain and motivate an existing donor or volunteer than attract a new one. Personalized communications, driven by digital print solutions, can effectively engage these constituents with relevant information. This paper provides best practice solutions as derived from [...]
Making decisions about marketing investments can be frustrating, because there are so many options available. Which marketing tools are most important? What tactics will give you the most bang for the buck? The answer to these questions depends a lot on your situation, your target audience and how they buy; not to mention your relative [...]
The Ultimate Direct Mail Marketing Guide: It’s simply getting harder and harder to break through the clutter and get people to respond to your call to action. According to current research, each of us is exposed to more than 5,000 messages per day. Of those, we only remember about four. And we don’t even remember [...]
Event marketing is made to order for small to mid-sized businesses, nonprofits and other organizations with aggressive goals but limited sales resources. Participating in the right local, regional, national or international events allow you to present your sales story to many prospects in one place within a short period of time. Individual sales calling can’t [...]
St. Matthew’s House (SMH) is a charitable, nonprofit and multi-service agency. It is an outreach of the Anglican Diocese of Niagara and its beginnings date back half of a century. The “Bayfront Clergy” opened a storefront ministry in 1964 to serve Hamilton’s residents in the shadow of industry in the north end of [...]
Audiences today are bombarded by between 3,000 and 5,000 marketing messages per day. Cutting through this clutter to achieve your marketing objective requires a well thought out and integrated strategy to get the right message, to the right person, at the right time using a mixture of channels designed to capture attention, reinforce messaging, begin an interactive relationship [...]
Client: Private, nonprofit Montessori school Situation Overview: The school’s emphasis on the Montessori principle makes it unique in the community. However, there are several other public, private and parochial school options. Previous marketing efforts have been inconsistent, primarily newspaper advertising and lawn signs. The parent association now wants to adopt a more strategic marketing plan [...]
PATH Employment Services is an award winning organization with 40 years of experience helping people make the transition to new jobs. PATH originated as the first community agency in Canada to assist individuals with disabilities in finding employment. Today, to respond to community need, PATH has diversified its portfolio of services delivered. PATH offers, Employment [...]