Direct mail continues to score big points with business and nonprofit marketers, as response rates reach 3.7% using a house list and 1% with a prospect list – outperforming all digital channels combined at 0.62%. Selling more to existing customers is naturally just easier, and should be balanced with your efforts to reach new buyers [...]
Business and consumer marketers alike need to pay attention to retention marketing. The consumer world is way ahead with value-based, data-driven segmentation and frequency-point programs of all kinds. But because it’s rare, the upside potential is great for business-to-business. You can get a lot of competitive benefit if you move quickly. Philosophically, business marketers are [...]
Allegra’s FootPRINT Fund is set to be a resounding success yet again, awarding as many as 14 non-profit organizations a share of $20,000 worth of in-kind print services. FootPRINT fund helps eligible non-profit organizations enhance their image, expand their services and extend their printing budgets utilizing Allegra’s marketing and print services. If you are a [...]
According to a 2015 study by InfoTrends1, nearly 43% of marketers say their top marketing priority is to generate more leads. About one in three say enhancing engagement with both existing customers and prospects, and improving return on investment are also a significant business objectives. In parallel, two of the leading challenges cited in the [...]
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Perhaps you’re partial to print communications or devoted to digital marketing. Smart marketers don’t limit themselves to one or the other; they employ both for peak performance. In fact, 76% of small businesses say their ideal marketing mix is a combination of print and Web-based efforts. Multi-media marketing programs produce better results than single-media campaigns [...]
Each of us interacts with media in a variety of ways, making a multi-channel mix always most effective. Those that like a printed piece most appreciate knowing they can pick it up when they like, set it down, and reference it easily again and again. Reasons for Preferring Postal Mail over Email/Online
Digital did not kill the direct marketing star — a.k.a. mail — as some might have predicted a few short years ago. Recent research reports indicate that direct mail is experiencing a resurgence among marketers as a go-to channel for driving response – the primary objective of direct marketing. There’s no denying its strengths. According [...]
