Retailers who discount the influence of colour on sales could be singing the blues. When prospects first walk into your store, they make a subconscious judgement about your retail environment and its products within 90 seconds. How much of that first impression is based on colour alone? As much as 90%, according to researchers. Seems [...]
Why It Pays to See Your Brand Through the Eyes of Your Customer Building a brand is hard; it takes many, many positive actions to establish a unique position in the marketplace,” says Dave Taylor, founder of Pennsylvania based Taylor Brand Group. Competitive analyses, strategic planning and smart investments aside, sometimes seemingly small mistakes undermine [...]
Americans now spend more than 100 hours a year commuting to work, with a nationwide drive time average of 24.3 minutes, according to the U.S. Census Bureau. For some 2.6 million Canadians, it takes 45 minutes or more on average to get to work, says Statistics Canada. Any way you slice it – for professional [...]
DOWNLOAD YOUR FREE SELF-ASSESSMENT GUIDE! Whether your business is B2B, B2C or you represent a nonprofit, this guide can help you to tie together your branding across multiple channels to improve awareness, reach new customers or donors . . . and grow! We’ll help you evaluate your brand through a series of questions, like: • [...]
Direct mail continues to score big points with business and nonprofit marketers, as response rates reach 3.7% using a house list and 1% with a prospect list – outperforming all digital channels combined at 0.62%. Selling more to existing customers is naturally just easier, and should be balanced with your efforts to reach new buyers [...]
Business and consumer marketers alike need to pay attention to retention marketing. The consumer world is way ahead with value-based, data-driven segmentation and frequency-point programs of all kinds. But because it’s rare, the upside potential is great for business-to-business. You can get a lot of competitive benefit if you move quickly. Philosophically, business marketers are [...]
According to a 2015 study by InfoTrends1, nearly 43% of marketers say their top marketing priority is to generate more leads. About one in three say enhancing engagement with both existing customers and prospects, and improving return on investment are also a significant business objectives. In parallel, two of the leading challenges cited in the [...]
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