Investments to save money long term Tradeshow and event displays can be expensive. So, it’s important to invest in systems that will last for a long time – and that you can use for different occasions. These are some of the best options for your needs. Modular Systems Modular systems can be made to change [...]
Did you know? 57% of donors decide not to donate after their first contribution (AFP). Now is a great time to connect with donors to reactivate their giving. But it’s important to do enough – but not too much. Trying “too hard” could be a major turnoff for your donors. Here are some ideas for [...]
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Keeping your good customers satisfied surely has been the primary focus this year – and rightfully so. Have you done the same with your top employees? Everyone is impacted by economic cutbacks, including those whom you’ll count on for the turnaround. Your ‘A’ Team Most organizations were forced to take a hard look at their employee compensation [...]
Direct mail or email. Yellow Pages or banner advertising. Radio or newspaper. Sprinkle in the pressure to get into social media and it’s enough to make your head spin. When divvying up your marketing dollars, how can you be sure you’ll end up with the right mix of strategies and tactics to sell, inspire or [...]
Whatever the format (single sheet fold-over, multiple panels or multi-page), your brochure has a job to do – and that’s to sell an idea. Solid design principles and creative flair aside, your brochure needs to say something. Here are a few tips that can help you to get your point across: Get emotional – It’s [...]
Today’s conscientious printer quickly dispels any myths about print communication’s role in environmental misuse. Many “green” practices can be incorporated into everyone’s daily work routines, whatever the industry. Here are a few ideas for around your office: 1. RECYCLE Identify all of the material that is potentially recyclable. Then, target the highest volume of materials that would be [...]
Every second counts, they say. Thankfully in most business environments, evaluating success or failure by a single moment is the exception and not the rule. When it comes to your print communications, there are ways for you to save time without cutting corners. A SINGLE SOURCE Missed deadlines. No accountability. Details overlooked. All tend to go hand in [...]
