Direct mail is a great way to connect with current and potential customers. But when you invest so much of your budget into a campaign, you want to ensure it’s being run right. So, how do you avoid common direct mail mistakes? Here are some common mistakes and how to avoid them for direct mail [...]
Did you know? 57% of donors decide not to donate after their first contribution (AFP). Now is a great time to connect with donors to reactivate their giving. But it’s important to do enough – but not too much. Trying “too hard” could be a major turnoff for your donors. Here are some ideas for [...]
A good customer list is the best way to ensure that your target audience stays engaged with your business and brand. But how do you maintain a good customer list response rate? Here are some ideas to keep your product or service at the top of their minds – and encourage them to buy from [...]
Postcard printing is a little marketing secret that you can easily employ to effortlessly communicate with your existing customers, promote new products and drive traffic to your website. If you haven’t already incorporated custom postcard printing into your business's marketing strategy, now is the best time to get started. Postcards may be small in size, [...]
Running a direct mail campaign is a great way to bolster your marketing efforts. But these strategies won’t be nearly as useful to you and your business if you aren’t measuring your direct mail success – especially your return on investment, or ROI. Without measuring ROI or other metrics, such as response rate or conversion [...]
Here at Allegra, we’re ready to help you hit the ground running with a crop of marketing tips you can use right away! We’ve put together 24 marketing ideas for 2024 you can include in your marketing mix to help you meet all of your goals for the upcoming year: Determine the right media mix. You [...]
Connect With Your Audience With Direct Mail Marketing Although leveraging email and social media is a must, you don’t want to neglect the impact of direct mail marketing and printed materials. Alternative, “old-school” channels like direct mail are seeing a resurgence by startups and new businesses trying to get the attention of potential customers. Direct advertising mail campaigns [...]
Customer appreciation is one of the most important factors in retaining loyal clients. So, why not show your clients that you appreciate them right from the start? Client welcome packages are a simple way to show your new client that you value their business, while also providing additional insight into your business's overall mission. To [...]
If you didn't already know, direct mail continues to pull higher response rates than email. With that in mind, why not take your traditional direct mail pieces to the next level? Dimensional mail is a form of direct mail that puts an emphasis on engagement through creative, playful designs. Unlike traditional mail (e.g. a postcard [...]
Studies show that companies can build more trust with current and potential customers by opening more lines of communication. Armed with this information, many companies have been doing just that. Their methods of communication now include mailing services, text, phone calls, chat boxes, social media and email. Many have also been using indirect forms of [...]
