Want to attract more attendees to your next convention, seminar, trade show or fundraising outing – and learn more about them at the same time? Follow these four steps. Step 1: Know your audience. Some of your audience will immediately plan to attend; the rest will need different levels (and types) of convincing. Creating a database segmented by interest [...]
As a nonprofit, you probably don’t have a budget large enough to include all the marketing staff you could use. So this guide is designed to help you ensure your marketing campaigns are effective not only in raising funds, but in building the relationships that keep donors engaged as active supporters.
As a nonprofit organization, your day is spent taking great care of your donors and supporters. Sometimes, that means you have little time left over at the end of the day to take care of your own organization ... and bring in new donors or supporters. The good news is there are tested and proven [...]
This planning document is intended to help nonprofit organizations conduct an audit of your current marketing communications, as well as your goals for the year. Sit down with the decision makers in your organization and review these questions. Once completed, you should have the information needed to create a comprehensive marketing plan. If you need [...]
As a provider of professional services, your day is spent taking great care of your clients. Sometimes, that means you have little time left over at the end of the day to take care of your own business ... and bring in new clients. The good news is there are tested and proven tactics to [...]
Use this strategic planning worksheet to consider all of the ways you can effectively market your organization and communicate with your clients and prospective clients. By first evaluating your current marketing activities (what works and what doesn’t),you will be able to identify gaps and begin the planning and budgeting process to achieve your marketing and [...]
As a professional services provider, you know that your firm needs a constant flow of patrons in order to be successful. And in today's tough economic climate, you can't just depend on new clients to find your company. You have to take the initiative to actively attract new clients and retain current ones, too. Effective [...]
The Bay Area Science and Engineering Fair (BASEF) is a free science fair competition with incredible prizes open to students. BASEF strives to encourage and reward interest in science, engineering and technology among young people. This year's 52nd annual BASEF held at Mohawk College attracted 334 projects representing 465 students from Hamilton, Halton and Brant-Haldimand- [...]
You’re on your way! You’ve set your event goals and all of your staff shouldknow what it’s going to take to achieve them. Simply showing up and settingup won’t do. Here are some tips for what to do while you are at the event –and what to do once you get home – to maximize [...]
There are many display options available today. How do you choose the one that’s right for you? Answer the questions inside to find out.