With so many marketing tools on the market, it can be difficult to decide which ones to use – and you don’t want to waste your time on anything that doesn’t make your life easier. Luckily, there are many that you can use for a variety of functions. We have pulled together a list of some marketing tools that you can use to be more efficient next year.

Looking for image help?

  • Unsplash is a great way to find royalty-free images to use for a variety of purposes. Just download them and edit as needed.
  • Canva allows you to create custom graphics with words that can be used for social media posts, website images and more. If you are producing a printed piece, we recommend working with one of our experienced designers to ensure you get the best quality.
  • If you need more comprehensive editing capabilities, Adobe Photoshop is still the most-used product for this purpose. For those who don’t love Adobe’s subscription model though, some alternatives are GIMP and Affinity Photo.

Need social media scheduling assistance?

  • Hubspot, Buffer and Feedhive all allow you to schedule your social media posts in advance, so you don’t have to worry about logging in every day to post.

Want to create more video content?

  • Peech allows you to create branded videos that you can share online. Other video editing software options include DaVinci Resolve and Adobe Premiere.
  • Keep in mind that YouTube is still one of the best ways to get your videos seen.

Need some content help?

  • If you need to find keywords to either optimize your content or use for paid search, Ahrefs Free SEO Tools are effective.
  • For AI-powered proofreading and editing, Grammarly is one of the best options available.

Looking to track your sales and marketing campaigns more closely?

  • You want to capture people’s information when running campaigns. If you need forms, leverage Google Forms and Typeform.
  • Mailchimp and Benchmark Email are effective tools for managing your email lists and running campaigns.
  • If you’re trying to do SMS marketing, SimpleTexting and Sakari easily helps you build and run these campaigns.
  • Zoho CRM Plus and HubSpot are two great CRM tools and help you with lead management.

Remember, your most important marketing tool is your local partner and team at Allegra. If you need assistance with your marketing, reach out to us today.