06 SPOTLIGHT
StreamlineYour
Marketing in 2016
5 Dos and Don’ts
for Investing Your
Time Wisely
IN THIS ISSUE
02
There’s a List for That! Profile Your Best
Customers for Targeted Prospecting
Buyers will come and buyers will go. Replace natural loss with
solid lead generation strategies using a tried-and-true channel:
direct mail.
04
2015 Multi-channel Response Rates
Infographic
05
Hold the Phone! Mobile-friendly Website
is a Marketer’s Must-have
As mobile search becomes more widespread than desktop,
learn how to ensure your website is easy to find and navigate.
10
Nurture Best Customers to Long-term
Loyalty
Direct marketing expert Ruth P. Stevens shares why retention
marketing is a priority for any business and how to match your
investments based on customer value.
12
5 Tips to Help Prospects Find You, and
Keep Them Coming Back For More
Be where they go! Find out ways to draw prospects to you with
quality content in all of the right places.
C o n t e n t s
