TRUST
TRUST
6
06
SPOTLIGHT
Pump upYour
Local Marketing:
Combine these
six strategies for
peak performance.
IN THIS ISSUE
02
Go Beyond the Message and Into Your
Customer’s Mind
When your value proposition helps your customer solve a pain point, you will
be heard.
04
InfoGraphic: Marketing On Main Street
10
Good Will is Good for Business
Small and mid-sized businesses see big returns from investments in time and
talent. See the steps you can take to build your community profile.
12
Why We Love Local
Small business owners strengthen economic and social relationships to help
preserve local character and enhance prosperity.
C o n t e n t s
ISSUE 02
2013
