W
hether you market a business-to-business,
business-to-consumer or a nonprofit organization,
no doubt you have been encouraged to “think like
your customer” when developing your marketing messages.
Knowing you should and actually doing it can be miles apart.
What makes it so challenging to bridge this mental gap?
02
Go Beyond the Message
and Into Your Customer’s Mind
Daniel Burstein oversees all editorial content coming from the MarketingExperiments and MarketingSherpa brands.
Previously, he was the main writer powering MarketingExperiments publishing engine – from Web clinics to Research
Journals to the blog.
I Know What
You’re Thinking...
