2012 marks Allegra’s 15th year in business. As we celebrate this milestone, we stop and reflect on what got us here.
The following news clipping was printed in The Hamilton Spectator in 1997, the year Allegra opened. The article talks about how the digital evolution was a constant challenge back then. This statement still holds true today, however in a different context, involving social media and multi-channel marketing versus printing technologies.
Please take a moment to read the article.
