U.S. consumers
(73%) and Canadian
shoppers (67%) prefer
direct mail for brand
communications
because they can read
the information at their
convenience.
1
Dear Direct Mail,
I confess that I sometimes succumb to the attractions of others, like email.
After all, it’s a cost-efficient way to reach those who’ve opted in for continuing
communications from me. But, that said, your charms are undeniable.
My dear direct mail is not only highly targetable but also readily personalized
with names, images and messages. With special inks and textures, your look –
and touch – often thrills! And with enhancements like die-cuts and folds, your
shapes can be beguiling. So, direct mail, please know you’ll always have my
stamp of approval.
Sincerely, The Marketing Manager
1,6 Epsilon, Channel Preference for Both the Mobile and Non-Mobile Consumer, 2012
2,4 Canada Post Corporation, Breaking Through the Noise, June 30, 2015
3,5 United States Postal Service, The Mail Moment
#1
Accessible
How do I thee, direct
mail? Let me count the ways.
#2
Noticeable
#6
Moving to the
next level
64% of recipients have
visited a website, engaged
in social media (54%) or
visited a retailer (47%) as
a result of receiving mail.
6
love
More than 60% of North
American consumers enjoy
checking the mailbox for
postal mail.
3
98% of consumers
bring in their mail the
day it’s delivered, and
77% sort through their
mail immediately.
5
#5
In the
moment
#3
Likeable
Consumers who say they
are more likely to notice
and read direct mail
(53%) than email (26%).
2
#4
Action-
oriented
50% of recipients
have purchased a
product in-store over
the past six months
as a result of direct
mail.
4
